This just in: CNN is No. 1 online
Leads news Web sites in monthly share; NYT tops in newspapersCNN might be the leading news brand online, according to a new report from Turner Broadcasting, but consumers still look to newspapers on the Web as well.
CNN.com had the highest average monthly share among online news sites in 2006, according to Turner research utilizing Nielsen// NetRatings data. The Turner-owned Web portal finished with 15% of online news usage, beating out Yahoo! News (13%) and MSNBC (10%). AOL News finished with a 6% usage share, and the Fox News Digital Network rounded out the top six with 4%.
But the newspaper sector also found healthy audiences online. The New York Times led the way, tying AOL News at 6%. The sites for Tribune-owned newspapers and Gannett-owned papers each finished with 3% online news usage share.
Online usage is determined by multiplying the number of a site's unique visitors by the time spent per person divided by the number of visitors to that subcategory multiplied by time spent per person on the subcategory. It typically is used to determine which Web browsers are the most popular.
Turner said CNN.com averaged 1.4 billion page views each month in '06, with the site peaking in November with 1.6 billion.
Visitors to CNN.com, Turner said, watched more than 600 million videos in '06 at an average of 51 million per month. Powered by video surrounding the execution of Saddam Hussein, December was the high for the site's videos with 67 million views. Dec. 30, the day after Hussein's execution, was CNN.com's peak day for video for '06 with 7.7 million, Turner said.
Telephia, a digital research company, reported that CNN.com also ranked first among mobile news providers each month last year from January-November.
Nielsen//NetRatings is owned by the Nielsen Co., parent company of The Hollywood Reporter.