Kagan study: cable nets in good shape


The cable network industry is much healthier than previously believed, according to a new study from SNL Kagan based on surveys with network executives.

According to the study, advertising revenue for the cable networks was up 9% last year. Total revenue was up 12% and cash flow up 13%. In addition, cash flow margins remain healthy, with an industry average of 34% and some networks in the 50% to 60% range.

SNL Kagan's research also shows that most of the growth is being generated by the major media conglomerates, while independently owned cable networks are struggling as compared to networks that are owned by companies such as NBC-Universal, Time Warner and Viacom.