Kareem Abdul-Jabbar: MoviePass Can Help Bring Marginalized Groups to Theaters

Moviepass Illo - THR - H 2018
Illustration by: Tim Peacock

The NBA Hall of Famer and Hollywood Reporter columnist argues for the controversial all-you-can-watch service, which may help with "democratizing" the kind of films that get made.

During the 2016 Academy Awards, the year of #OscarsSoWhite, host Chris Rock provided the most subversive wake-up call that unwoke Hollywood ever received. He showed a video of himself interviewing African-Americans outside a Compton movie theater. When he asked one man if he'd seen the best picture contender Spotlight, he frowned, "What the hell is that?" When he asked a woman if she'd seen it or Bridge of Spies, she laughed, "Where did you get these movies from? You're making them up." But they had seen Straight Outta Compton.

Since those Dark Ages of two years ago, changes in Academy rules and more nonwhite faces on the screen suggest progress. The real change — more films by and about people of color that compel them to go to theaters more — hasn’t happened on a significant scale. To Hollywood, the bottom line for diversity is equal to the bottom line in profit. It has equated the lower turnout of people of color to mean less interest in movies in general rather than blame the kinds of movies produced.

With few exceptions, like Black Panther, black movies have been ghettoized into narrow categories of turgid melodramas, slapstick comedies, feel-good triumphs over historic racism and whatever Tyler Perry wants to do.

But all that could be about to change thanks to an unlikely Great Emancipator: MoviePass. It has the potential to bring about more diversity in films by changing moviegoing demographics. The conventional wisdom is that it makes sense to make movies for people who pay to see them. If it's mostly white middle class and up buying tickets, then that's whose stories Hollywood will tell.

But that becomes a self-fulfilling prophecy. Historically, every time a predominantly black film is successful, it's described as a "surprise hit" — google Straight Outta Compton or Get Out. Viewing the audience through J.Crew-colored glasses has proved to be bad business.

A February report from UCLA's Ralph J. Bunche Center for African American Studies notes, "The industry has been much slower to accept the related truth that its success in providing today's (and tomorrow's) audiences with what they crave also hinges on the presence of diverse talent behind the camera."

This is where MoviePass, with its single fee for a monthly buffet of films, could be the most significant catalyst for cultural change since the internet and yoga pants. Making movies more affordable for people on the lower spectrum of the economy gives them a powerful voice in the moviemaking process that they didn't have before — the democracy of the movie ticket window instead of the ballot box.

They pay less for a full month than they might pay for one ticket. Suddenly, the ethnic demographics of who goes to the movies shifts, and Hollywood must meet this new demand. And as stories about the marginalized become more common, the traditions, customs and values of these groups will become more infused into and embraced by mainstream American culture. That is the history of most persecuted groups in America who are eventually accepted and even celebrated, from the Irish to the Catholics to Native Americans.

Financially, MoviePass is hemorrhaging millions of dollars, even though it claims it will be profitable by 2019. I hope so. Because at a time when the Donald Trump administration is doing all it can to curtail the voting rights of the poor and minorities, it's nice to see at least one area where they are being given more power.

A version of this story first appeared in the April 25 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.