Karl Lagerfeld Enters Hotel Business
Welcome to the suite life.
Karl Lagerfeld is checking into the hospitality business.
The 83-year-old designer has signed a licensing deal with Amsterdam-based Brandmark Collective to start an international hospitality brand called Karl Lagerfeld Hotel and Resorts, WWD reports. Under the Karl Lagerfeld Hospitality enterprise, the Kaiser will lend his creative eye in building a number of properties, including hotels, restaurants, clubs and residential real estate, according to the fashion trade.
The Hollywood Reporter has reached out to Karl Lagerfeld and Brandmark Collective for additional comment.
Lagerfeld joins a growing list of luxury fashion houses — Versace and Giorgio Armani included — to expand their portfolios to include hotels. Palazzo Versace has already opened in Australia's Gold Coast and Dubai, and the Macau location is expected to open in 2017. Armani Hotels have opened in Dubai and Milan.