Kate Bosworth Launches a Fashion App

Evan Agostini/Invision/AP

UPDATED: The app's tagline is "Snap and Steal."

Known for always bringing her fashion A-game, Kate Bosworth is extending her style expertise into the digital space. The actress and her business partner, Samantha Russ, are launching a fashion app called Style Thief, in partnership with American Rag Cie co-owner Larry Russ.

WWD reports that the app will allow users to snap a photo of an item and buy it immediately, hence the app's tagline "Snap and Steal."

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"Everyone has fashion envy," the style star tells WWD. "Everyone can relate to that feeling of looking at an editorial, for example — or a friend, or the runway, for that matter — wanting to steal something exactly as you're seeing it, or something similar."

Although there are other apps with a similar concept, including Style-Eyes and ASAP54, Style Thief hopes to stand out from its competitors by featuring Bosworth's style eye and celebrity status, as well as its user-friendly design and quality image function.

Given Bosworth's experience in the tech sphere — she partnered with Myspace cofounder Josh Berman and Diego Berdakin to launch and design subscription-based e-commerce JewelMint with stylist Cher Coulter in 2010 — it will be interesting to see how she plans to turn this venture into a money maker.