Kate Hudson Named New Ambassador to the UN's World Food Programme

Kate Hudson x Michael Kors-Getty-H 2018
Stefanie Keenan/Getty Images for Michael Kors

"I like to call it conscious consumerism," Hudson said at a Wednesday panel. "I think when you get to a certain level of success, there is a responsibility to have to give back."

Kate Hudson was appointed as an ambassador to the United Nation’s World Food Programme, the organization announced Thursday.

Hudson will serve as Goodwill Ambassador for the group that provided school meals to 18 million children in 60 countries last year.

"I connected to it on so many different levels, especially when you're a mom," Hudson said at a UCLA panel on Wednesday.

The actress and mother of three has supported the WFP as an ambassador to Michael Kors’ Watch Hunger Stop initiative for the past three years. The brand’s annual campaign to fight global hunger raises money for WFP’s school meals program by donating 100 meals for every Watch Hunger Stop T-shirt or special-edition Michael Kors watch sold. In five years, Kors has donated nearly 18 million meals at a time when 821 million people worldwide go hungry.

"I’m proud to work with her, because we’ve been friends for years and I admire how kind she is and how committed. Also, having seen her in action over the years, I know she can and will succeed at anything she sets her mind to," Kors told The Hollywood Reporter in a statement.

At a panel moderated by Natalie Morales, Kors praised the actress' leadership: "She's infectious. She is infectious in the best way. And right now it's, 'How do you get the message out there with warmth, intelligence, humor, joy?' She's all of that."

"It's a simple thing to solve. It's a fundamental need and it feels very attainable. It's a tangible thing to be a part of," Hudson said at the panel with Kors and WFP's Rehan Asad. "I was happy to jump on board and see firsthand what it was, how they implement these things. That was infectious."

The designer joked that he may have to forego a spring collection in order to take a mission trip to Africa with Hudson for the cause (she's already taken one to Cambodia).

"I saw first off that this was something that could be solved. And I'm very results-oriented. I love a makeover. I do love a makeover," Kors laughed. "Fashion can be obviously thought of as very frivolous, but fashion in today's world, we're dealing with a global fashion audience ... Sometimes people with fashion, they can feel a little guilty. You're like 'Oh the world is such a precarious place.'"

"It's on fire," Hudson jumped in.

"'It's on fire. The ground is shaking. What can we do?' And 'Oh I feel terrible that I care about great shoes or a great handbag or whatever that might be,'" Kors said of turning fashion into a charitable force with his tees and watches. "Why can't we turn the conversation about what you're wearing into something positive?"

"I like to call it conscious consumerism," Hudson said. "I think when you get to a certain level of success, there is a responsibility to have to give back. That's for me how I was raised. And that's how it should go. It needs to be that way. You need to do what you're passionate about." 

Hudson has previously contributed to the UN through her athletic company Fabletics, creating a capsule collection in spring 2018 that supported the UN Foundation’s Girl Up female empowerment campaign. Part of the proceeds of the six-outfit capsule, called “Girl Almighty,” went to the SchoolCycle program to donate bikes to girls in developing countries. WFP supports girls' educations by giving out meals at school, which incentivizes families to send their daughters to go, learn and bring meals home.

“There’s something so simple but so deeply important about the work that the World Food Programme does,” Hudson has said previously. “It is not just that [WFP] feeds children — though they do that and it’s incredible. They also work to support families and education and local economies, working towards a bigger picture that enables communities, and ultimately countries, to get back on their feet. I really do believe that if we work together at this, we will see an end to world hunger."

She added, “All children deserve to have their basic needs met in order to fulfill their greatest potential. If we band together, we can end hunger for good."

Update: This post was updated on Nov. 7 at 4:32 p.m.