Kathleen Kayse named OWN exec vp

Oprah Winfrey Network launching in 2010

Former AOL ad sales chief Kathleen Kayse has been named executive vp of advertising sales for OWN: the Oprah Winfrey Network, effective immediately.

Kayse most recently served as executive vp of the digital media sales division of Discovery Communications, joining the company in February 2008 after a four-year stint at AOL.

In her new role, Kayse will oversee ad sales for OWN, which is expected to launch in 2010. She also will manage sales for the startup's digital assets, including Oprah.com. She reports to OWN CEO Christina Norman and Discovery ad sales president Joe Abruzzese.

Prior to jumping to Discovery, Kayse put in 24 years at Time Warner, most recently as executive vp, marketing solutions for AOL's Platform-A, where she generated more than $1 billion in advertising revenue.

Previously, Kayse had served as the publisher of People magazine, managing all sales and marketing operations for the weekly.