Inside Jeremy Scott's Starry Post-VMAs Party at Poppy Nightclub
Jared Leto, Paris Jackson, Katy Perry and more turned out to fete the designer's new collab with UGG.
Last night, L.A. fashion designer Jeremy Scott capped off dressing Miley Cyrus for the VMAs with a late-night party at Poppy nightclub in Beverly Grove to celebrate his forthcoming collaborative boot collection for UGG, owned by Goleta, Calif.-based Deckers Brands. Among the starry crowd were VMAs host Katy Perry, Paris Jackson, Jared Leto (who likely felt at home with the club’s Gucci-inspired decor), Liberty Ross and music mogul husband Jimmy Iovine, model and Gurls Talk founder Adwoa Aboah, rapper Lil Yachty and model Jasmine Sanders — Scott tapped the latter two for the Jeremy Scott x Ugg ad campaign.
The limited-edition eight-piece line ($90-$1,195), due out Sept. 13 at retailers including Just One Eye in Hollywood and intermixonline.com), includes styles embellished with flames (a signature Scott motif), the phrase "Ugg Life" (a playful reference to "thug life"), and a pair heavily hand-embellished with multi-colored beads and Swarovski crystals that are handmade to order in two weeks.
"It's a little bit like California because you've got the L.A. car culture with both crystal flames and embroidered flames kind of like the hot rods, the Latino hip-hop culture with 'Ugg Life,'" and then the red-carpet elegance that we love for Hollywood — I wanted to do something that was really embellished, almost like a couture evening gown, but on your feet," said Scott, who was donning the "Ugg Life" style. "About three years ago I finally got the courage to wear Uggs, because I thought everyone would think it was a girl's shoe, and that was the problem, the stereotype that it's for girls. And then I found out that it was actually a men's shoe co-opted by girls. And I was like, 'What?!' And I said, I don't really care what people think; I'm going to wear them anyway and I fell in love with them. I was wearing them all the time. And then it was a fluke that my assistant met someone from Uggs (just out, in life) and told him, 'Jeremy loves Uggs; he wears them all the time. Would you want to send him a pair?' And the Ugg people said, 'Well, why don't we just collaborate with you? Would he want to make his own?' So that's how it happened. It was so organic."
"Jeremy is one of my best friends," said Perry, wearing a sequined Roberto Cavalli Couture dress and strappy fuchsia sandals. "He's always there for me, through the highs and lows. And in this business, there are lots of highs and lots of lows. He loves to make everyone happy through how they present themselves. And he doesn't take everything so seriously. Nor do I, and that's why we're a match made in heaven, because we just like to have fun and laugh because life is really weird sometimes, right?"
Commended for speaking out about some difficult personal issues, Perry said, "If I have a platform and I just use it to serve myself, what the fuck am I doing? I'm here because of people; they put me here, so I speak for them a little bit."
"I did my first show with Jeremy this season, the Moschino show in Milan, and there is just something about his presence," said Aboah, wearing Scott’s sequin flame-adorned Uggs. "He gives each girl a character. It's more than just being in a fashion show. You get to be someone else. And that's what I love about Jeremy Scott and his collections. He creates personas and different characters. We all had wigs. I didn't even recognize myself in the show! And he doesn't give a shit, which I also love. He does him and he makes clothes that he loves and it's not about fitting in with anyone else. For anyone, whether you're a designer or a singer or a model, that's what it's all about, is being authentic."