Kaufman top marketer at Nick/MTVN


Pam Kaufman has been upped to chief marketing officer at Nickelodeon/MTVN Kids and Family Group.

In her new post, Kaufman will be responsible for Nickelodeon's television, digital, consumer products, Nick Movies and MTVN Kids and Family Groups brands, including the N, Nick at Nite, Noggin and Nicktoons Network. She will report to Nickelodeon/MTVN Kids and Family Group president Cyma Zarghami.

"As we continue to evolve in this ever-changing media landscape, there's no one more astute or better suited than Pam to ensure Nickelodeon's integrated marketing messages are clearly communicated," Zarghami said. "Pam is a recognized leader in her field and within our company, has set the gold standard in partnerships and marketing initiatives within the kids' entertainment industry."

While serving as executive vp, marketing and worldwide promotions, Kaufman resurrected Nickelodeon's trademark slime with the "Slime Across America Tour" preceding the 20th annual Kids' Choice Awards. She also spearheaded multiplatform marketing campaigns and multimillion-dollar sponsorships for many of the network's major properties, including "SpongeBob SquarePants," "Dora the Explorer" and the "Kids' Choice Awards."

Kaufman was named Advertising Age's Entertainment Marketer of the Year in 2002, Brandweek's Grand Marketer of the Year in 1999 and Promo Magazine's Marketer of the Year in 1998 and 1995.

The news comes shortly after the announcement of Nickelodeon's multimillion-dollar advertising and promotional multiplatform deal with Chrysler, which has signed on as the sole auto sponsor for Round 2 of the Slime Across America tour beginning July 2 and making 20 stops before the end of the summer.