Everyone Thinks (Millennial) Pink at the AMAs

Steve Granitz, Kevin Mazur/WireImage
From left: Keke Palmer, Bailee Madison, Donnie Wahlberg

The ladies (Keke Palmer and Bailee Madison) and gents (Donnie Wahlberg) went for this year's hottest hue.

Despite the dreary weather at Sunday's American Music Awards, the stars brought a pop of color, wearing this year's most popular shade: millennial pink, a hue that's been described as "ironic pink, pink without the sugary prettiness."

Keke Palmer stepped out in a sexy, see-through chainmail top and bottom by Los Angeles-based designer and former Project Runway: Under the Gunn contestant Natalia Fedner, with a matching silver choker and sandals. She paired the seductive look with a pink fur coat that would have made her Scream Queen character, Zayday Williams, proud.

Good Witch actress Bailee Madison also chose the hot hue in the form of a sequined plunging gown. Madison, who served as a host for the AMAs' Coca Cola red carpet, completed her shiny ensemble with gold sandals and a slicked-back ponytail.

The ladies weren't the only ones thinking pink. Donnie Wahlberg, who arrived with wife Jenny McCarthy, punched up his all-black look with a pink velvet blazer. Looks like someone got the memo for rockin' the hottest trends of the season.