Keke Palmer joins Nickelodeon pilot

Project described as "Big" meets "The Devil Wears Prada"

Keke Palmer has been cast as the lead in Nickelodeon's live-action pilot "True Fashion."

The tentatively titled project, described as "Big" meets "The Devil Wears Prada," centers on a 15-year-old (Palmer) tapped to head the teen division of a major fashion label. She has a passion for fashion but soon learns that corporate life has the same highs and lows as high school -- complete with cliques and mean girls -- but also comes with such cool perks as designing for up-and-coming rock stars and casting cute models.

The pilot, from creator/executive producer Andy Gordon ("Back to You"), was picked up in October. It begins shooting this week in Los Angeles, with a cast that also includes Ashley Argota, Danielle Bisutti and Matt Shively and a recurring role featuring Greg Proops ("Whose Line Is It Anyway?").

Palmer won an NAACP Image Award for her role in "Akeelah and the Bee." She next appears on the big screen in Dimension's "The Longshots," opening in July.

The singer-actress, who also was nominated for a SAG Award for her role in the TNT movie "The Wool Cap," released her debut album, "So Uncool," last year.