Kendall Jenner, Gigi Hadid Can Earn up to Six Figures on Social Media
That's per post.
It pays to be pretty, of course, but in the age of social media, it apparently pays really, really well.
Masters of the modeling craft including Kendall Jenner, Gigi Hadid and Cara Delevingne — whom Vogue so fortuitously dubbed the "Instagirls" back in 2013 — have found new ways to profit from their skill that don't involve high-level production, a famous photographer or even a glam squad.
Nope, all it takes for these lovely ladies to make a six-figure paycheck is an iPhone and access to their millions and millions of Instagram followers.
CR Fashion Book reports that these models-of-the-moment can make anywhere between $125,000 to $300,000 per post. "The more followers a model has, the more they can be appealing to certain clients," Micki Schneider, a senior booker at Wilhelmina, told the glossy. "And we encourage the girls and are very mindful, as they create their own brands and become more mainstream, to be as authentic as possible."
In fact, social media presence has become such an important component of models' abilities to book jobs that a new analytics and consulting industry is emerging with the purpose of putting a dollar valuation on a model's social accounts by measuring not only followers, but engagement and post frequency.
This post-in-exchange-for-a-paycheck model has been around for quite a few years now, with bloggers usually taking home quite a pretty penny for access to their niche fashion followers (see: blogger Chiara Ferragni's $8 million annual takeaway), but the past 12 months have truly seen the rise of the models as vehicles for sales.
So far, the high cost appears to be worth it for brands. Said Karen Robinovitz of Digital Brand Architects, which represents some of the top bloggers on the web, "We worked on a program last holiday where a single influencer drove $1 million in sales for a retailer, which is what happens when the right people come together."