Kenneth Cole Apologizes After Using Cairo Uproar in Tweet to Promote Spring Collection

Michael Kovac/Getty Images for Kenneth Cole

The outspoken shoemaker outrages Twitter followers Thursday morning.

Shoemaker Kenneth Cole has apologized after using the uproar in Cairo to promote his spring line on Twitter Thursday morning.

"Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online...." read a Twitter message which was to 8,000 followers.
The message was signed "KC." (The outspoken shoemaker has said he writes all the Tweets signed "KC.")
It triggered a series of complaints from users who called the Tweet tasteless.
“You should be ashamed of yourselves @KennethCole ! How tasteless and insensitive! People are dying there!” one Twitter user wrote.
About an hour later, the company Tweeted an apology: "We weren't intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC"