Kevin Yoder Returning to NRG as Exec VP Theatrical Strategy
He arrives at NRG from 20th Century Fox.
Kevin Yoder is returning to National Research Group as executive VP theatrical strategy, the leading entertainment and marketing research firm announced Wednesday.
Yoder worked at NRG for two decades before departing for MarketCast, where he served as managing director, and then 20th Century Fox, where he was executive vp research and strategy. His exit from Fox comes as the studio prepares to be absorbed by Disney.
At NRG, Yoder will serve as a strategic advisor to NRG's film clients throughout every stage of a movie's life cycle.
"I have worked closely with Kevin for the past five years when he led domestic strategy at Fox," NRG CEO Jon Penn said in a statement. "He is a pre-eminent strategic advisor who thrives in solving complex marketing challenges."