Kid Cudi, Skylar Grey to Perform at Coach's L.A. Soiree

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The concert, set to take place Dec. 11, is part of the brand's new 'Coach Backstage' music initiative

Back in September, Coach started a new initiative called Coach Backstage, a project focused on emerging musicians. Along with a website dedicated to listing new talents — complete with a short and sweet bio of each artist, the latest news updates about them, a playlist of their most popular songs, and links to their social media sites — the American fashion brand also hosts a series of concerts. The first one saw performances from Zoe Kravitz's band Lolawolf and indie darling Banks, who both also starred in the brand's fall campaign.

For its next concert, Coach has enlisted a pair of equally cool and talented musicians to perform for its Backstage series: Kid Cudi and Skylar Grey. The performers will hit the stage Thursday evening celebration of Coach's reopening of its Rodeo Drive boutique in Beverly Hills. If you didn't get an invite to the private concert, fret not. Coach has a whole list of new artists for you to check out, remember?