Kim Kardashian Launches Kimoji Instagram Account Full of Butt GIFs

Kim Kardashian - #BlogHer16 Conference - Getty - H - 2016
Jason LaVeris/FilmMagic

Because how else do you announce lingerie merch?

Kim Kardashian is back on Instagram! Well, her butt is, at least. 

The former social media queen, who has not posted on her personal accounts since she was robbed at gunpoint during Paris Fashion Week in October, launched an Instagram for her Kimoji app on Tuesday, and so far it's chock full of GIFs of the starlet's derriere bouncing in slow motion. (Oh, how we missed you, Kim.) Kardashian is wearing Kimoji-branded briefs (with a waistband reading "savage") and a matching sports bra in both red and black in the videos. 


A video posted by KIMOJI (@kimoji) on

Captions on each of the nine images read "DECEMBER 16," which we're guessing is the date that the undies will be available on the Kim Kardashian West merch website, alongside the Kimoji air fresheners, phone cases and Christmas-ready wrapping paper. Much like with little sis Kylie Jenner's merch storeKardashian has kept mum on prices and other details. 

The account already has more than 15k followers, so it looks like the surprise social-media-based strategy is paying off for the Kardashian-Jenner crew.