Kim Kardashian Is Launching a KKW Fragrance

Not to be confused with her eponymous fragrance collection from 2009.

Kim Kardashian's beauty line, KKW, is expanding with a new fragrance. 

On Wednesday, Kardashian revealed on social media that the KKW Fragrance will be launching Nov. 15. Like her previous product launches, including her contour and highlight kits, the fragrance is only available directly through the 37-year-old's website. As expected, her fans are excited.

Kardashian made the announcement in dramatic form — that is, with a provocative black-and-white image from the forthcoming campaign photographed by Mert Alas and Marcus Piggott.

 

KKW FRAGRANCE campaign by Mert & Marcus launching November 15 kkwfragrance.com

A post shared by Kim Kardashian West (@kimkardashian) on

This isn't the first time that Kardashian has dipped her toes into the world of perfume. In 2009, she launched an eponymous fragrance, which she followed up with six more scents — including "Glam" and "True Reflection" — which were released through 2014. 

Kardashian's KKW collection has netted mixed reviews since it launched earlier this summer, unlike her sister Kylie Jenner's lip kits and ensuing eyeshadow palettes, which consistently received positive reviews. That being said, Kardashian is still reaping the profits. After all 300,000 of the first contour kits sold out in less than three hours, Kardashian netted an estimated $14.4 million. 

A price for the fragrance has not yet been revealed; however, given the contour kit's mid-tier price point ($48), the fragrance will likely fall within the same range. There's no word yet on what the fragrance will smell like, but fans offered some ideas.

 

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