Kim Kardashian Reveals Kendall Jenner's Reaction to Pepsi Commercial Backlash
"I see her at home crying, but in the media she looks another way because she's not addressing it," the reality star says in THR's cover story of how her sister received criticism over the ad, which was mocked on social media.
Kendall Jenner faced serious criticism in April after the debut of her Pepsi commercial.
The campaign featured the reality star and model leading a group of fellow millennials in a protest over an unspecified issue that seemingly was resolved when Jenner handed a police officer a can of Pepsi.
The spot was criticized for making light of serious issues and co-opting protest movements like Black Lives Matter, the women's marches and travel ban protests to push a product.
"If this Pepsi ad is the choice of a new generation, I'm gonna need that generation to turn in its badge," Margaret Cho tweeted.
Chimed in Martin Luther King Jr.'s daughter Bernice: "If only Daddy would have known about the power of #Pepsi."
In The Hollywood Reporter's cover story, Jenner's sister Kim Kardashian opens up about Jenner's reaction to the backlash.
"We're not perfect, but you see these things in the media, like Kendall and [Pepsi], where it hasn't been portrayed right," she said. "I see her at home crying, but in the media she looks another way because she's not addressing it. The team and everyone's telling her not to, and I'm just like, 'This is wrong. You need to speak up.' She was like, 'I don't ever want to show that footage of me crying.' She was trying to not make excuses or be dramatic, but that was what she was going through at the time."
After the ad debuted, Pepsi was quick to pull the spot and apologize for putting Jenner "in this position."
"Pepsi was trying to project a global message of unity, peace and understanding," the company said. "Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout."
Jenner did not publicly address the backlash.
Read more about the Kardashians' 10 years on TV in THR's cover story.