Kris Jenner Explains (and Defends) Kim Kardashian's Baby Name North West (Video)

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Kim Kardashian, left, and Kris Jenner in Dubai last year.

"I love the name North. I'm pro-North," the reality star says on ABC's "The View."

Kris Jenner says there's a perfectly good explanation for why her daughter Kim Kardashian named her newborn North West.

Kim gave birth to her first child, a girl, with boyfriend Kanye West on June 15.

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When asked point-blank on Tuesday's The View by co-host Barbara Walters, "I mean it's funny, but do you want your child named North West?" Jenner replied: "I love the name North. I'm pro-North, absolutely."

Jenner went on to reveal the explanation Kim had given her about the unusual moniker.

"The way she explained it to me was North means 'highest power,' and she says that North is [Kim and Kanye's] highest point together," Jenner said. "And I thought that was really sweet."

When the name was revealed, many people in Hollywood and elsewhere took to the Internet to mock the name.

"I lost my office pool. I had Ratings Spike Kardashian-West," Jason Biggs joked on Twitter, while Modern Family co-creator Steve Levitan quipped: "What a ridiculous name, said Wayne Dwop."

But, as Jenner argued, "You don't walk around calling somebody, 'Hi, North West.' You know, it's just North."

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Some reports have claimed that Kim and Kanye plan to call the baby "Nori," but Jenner demurred when asked if they already have a nickname, saying she didn't know what they had decided. But she did confirm that the baby has no middle name.

Quipped Walters: "And they can go, you know, if they have other children, South West, East West. … Whatever they want, it's OK with us. They're an adorable couple."

Jenner's own talk show, Kris, begins a six-week trial run July 15 on five or more Fox stations.

"So many women give up in life when they get a little bit older," she said in a recent cover story for The Hollywood Reporter. "I want to be a positive influence. I want to come from a really good place. Some people are just lost, and maybe I can be an inspiration."

Of the attention -- and criticism -- paid to her famous clan, she added: "We've created businesses and a workplace. It's so funny that somebody can criticize a show like ours, and yet we employ hundreds of people. And it's been such a great learning experience for all of my kids. It's the best education I could offer them."