AFM: Kino Lorber Takes Norwegian-Pakistani Feature 'What Will People Say' for U.S. (Exclusive)

What Will People Say Still 1- Publicity-H 2017
Courtesy of TIFF

Beta Cinema closes multiple territories on Iram Haq’s culture-clash drama, which premiered in Toronto.

Kino Lorber has picked up U.S. rights to the Norwegian-Pakistani drama What Will People Say from director Iram Haq.

The film, which premiered in the Platform Competition at the Toronto International Film Festival earlier this year, follows Nisha, a Pakistani-born teenager living in Norway. When her father catches her in bed with her white Norwegian boyfriend. Nisha is taken against her will by her parents and sent to live with her extended family in Pakistan. At first, Nisha feels alone and afraid in the strange new land, but she slowly starts to perceive her parents’ culture in a new way.

Haq's debut feature, I Am Yours, which also examined the strain of growing up between cultures, was a critical hit and Norway's submission for the foreign-language film Oscar race in 2013.

Beta Cinema, which is selling What Will People Say worldwide, also closed deals for the title with ARP for France, Lucky Red for Italy, Avalon in Spain, Praesens for Switzerland, Cinemien for Benelux, Cine Colombia in Colombia, Feelgood for Greece and Lev Cinema in Israel.

Mer Film produced the film with Rohfilm Factory and Zentropa Sweden. Beta is shopping What Will People Say to buyers at AFM, where it will screen Friday.