Kirk Douglas Obituary Published by

People Kirk Douglas "DO NOT PUB" - H 2014

Twitter alights as the celebrity brand erroneously publishes a pre-written obituary with the headline: 'DO NOT PUB Kirk Douglas Dies'

Looks like an editor at got overly eager about Kirk Douglas' obituary.

The website currently features a story about the legendary actor that was obviously not meant to publish.

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Under the headline "DO NOT PUB Kirk Douglas Dies," the article reads:

"Kirk Douglas, one of the few genuine box-office names to emerge just as TV was overtaking American culture in the years right after World War II, died TK TK TK. He was 97 (DOB 12/9/1916) and had been in good health despite having suffered a debilitating 1996 stroke that rendered his speech difficult."

("TK" is journalistic shorthand for "to come.")

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The article continues with more details about Douglas' life and accomplishments, including two photos and a clip from his 1956 Vincent Van Gogh biopic Lust for Life. The actor turns 98 on Dec. 9.

It's unclear when the story was published: The timestamp reads 3 p.m. ET on Monday, Sept. 29, but it's unable to ascertain whether the article has actually been online for two months.

It's a common practice for media outlets to pre-write obituaries, and given today's publishing tools for websites, one erroneous keystroke can make a story live prematurely.

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Some Twitter users noticed the gaffe Sunday and commented:

The Hollywood Reporter has reached out to Douglas for comment.

7:15 p.m. Sunday, Nov. 30: The link to the story is now redirecting to's homepage.