'Knocked Up' rules sales charts
EmptyDVD buyers got "Knocked Up" like crazy in the week ending Sept. 30, snapping up an estimated 3.5 million copies of the Universal comedy and sending it straight to No. 1 on the national home video sales chart.
"Knocked Up" also proved a rental powerhouse, topping Home Media Magazine's rental chart for the same week with estimated earnings of $10.1 million.
No other DVD came close to "Knocked Up" on the sales front. Paramount's "Next," a sci-fi actioner with Nicolas Cage that grossed a disappointing $18 million at the boxoffice, debuted at No. 2 on the Nielsen VideoScan First Alert chart but sold a little more than 10% as many copies as "Knocked Up." The film fared better in rental stores, generating $6.9 million in its first week out, nearly 40% of its theatrical total.
The previous week's top seller and renter, Warner's "We Are Marshall," slipped to No. 3 on both charts.
The only other new release to crack the First Alert top 10 was the Lionsgate horror movie "Bug," starring Ashley Judd, which earned $7 million in theaters.
In the high-definition disc arena, "Knocked Up" bowed at No. 1 on the HD DVD chart in its first week out, while Warner's "300" regained the top spot on the Blu-ray Disc chart. "Knocked Up" is not available on Blu-ray.