Korea's Studio 2.0 inks AFM sales

"Heartbreak Library" among popular titles

SEOUL - Studio 2.0, a South Korean film production and sales company is seeing brisk business at the American Film Market in Los Angeles. On Thursday it sold a five-title bundle to Thailand’s Rose.

Films in the deal were "Heartbreak Library," which had its world premiere in October at the Pusan International Film Festival, "Once Upon a Time in Seoul," "Girl Scouts," "Viva! Love" and 2007 horror film "Epitaph."

Studio 2.0 sold all rights to "Highway Star" to Taiwan's Best Digital while Hong Kong's Celestial Pictures picked up Australian Pay TV rights to the same film, and also picked up "Epitaph" and "My Captain Mr. Underground."

Emphasis Media, a leading in-flight video distributor, picked up worldwide in-flight rights to melodrama "Heartbreak Library," which also premiered at the PIFF last month.

Studio 2.0 sales manager Nahie Kim said "Heartbreak" is drawing a lot of interest from Asian buyers, particularly in Japan, due to the popularity of lead actor Lee Dong-wook across the region.