Kori Bernards moves to Universal Pictures

Named senior vp media relations

Kori Bernards has been named senior vp media relations at Universal Pictures.

Bernards, who spent the past four years as senior vp corporate communications at the MPAA, will serve as the key media strategist and contact for positioning Universal Pictures in trade and business press.

Reporting to publicity executive vp Michael Moses, Bernards will engineer and implement media strategies that include managing media profiles of the executive team, act as a "first responder" for Universal on industry issues and trends and liaise with trade and business media.

Before entering the entertainment biz via the MPAA, Bernards worked in the political world, serving as senior political and communications aide to House Speaker Nancy Pelosi, former House Democratic Leader Richard Gephardt and Appropriations Committee chair David Obey.

She began her career in Washington as special assistant to the director of communications at the U.S. Department of Health and Human Services.