Kourtney Kardashian Launches Lifestyle Site Poosh

Kourtney K_Bath - Publicity - H 2019
Courtesy of Poosh

The Kardashian empire expands with a content-driven site featuring tips and advice on fitness, beauty, decor, cooking, entertaining and more.

In the hopes of inspiring fans to live their best lives, Kourtney Kardashian has launched a lifestyle site named Poosh. With an array of topics such as clean beauty, non-toxic toys, tips for busy mothers, health-focused recipes, budgeting, fashion, decorating, entertaining and more, the shoppable editorial platform is doing its utmost to reach that goal.

Named for her 6-year-old daughter Penelope, who is affectionately called Poosh, the site caters to women who carry the same spirit of ‘playing by their own rules, coloring outside of the lines and celebrating life with an infectious confidence and ease.”

"People are constantly asking me how I do it all, from being a single mom to working full-time to still maintaining a social life,” Kardashian said in a statement. “I get endless questions about food, kids, beauty and fashion, so I decided to create Poosh, a curated experience and a destination for modern living.”

Further shining light on how to achieve multi-tasking bliss is mom Kris Jenner. In a video interview "On What It Takes To Be A Boss," she quips: “My general motto in my life for years has been if someone says, ‘no,’ you’re talking to the wrong person. Being a boss and being in charge is a very brilliant thing to do.” 

As with all Kardashian-Jenner projects, visitors can also expect Kourtney’s sisters to join her in penning content for the site, which already boasts  2.5 million followers on its accompanying Instagram account.