Krispy Kreme Apologizes for "KKK Wednesday"

Krispy Kreme Shop - H 2015
AP Images

Krispy Kreme Shop - H 2015

The acronym was part of a campaign aimed at students on break from school.

Krispy Kreme Doughnuts is apologizing for a recent campaign that used "KKK" in its promotional material.

On Tuesday afternoon, the U.K. Hull Krispy Kreme branch removed its Facebook post that assigned "Krispy Kreme Klub Wednesday" with the acronym "KKK Wednesday."

The Wednesday program is a part of a weeklong event for children on break from school that offers daily activities at the doughnut shop.

"KKK Wednesday" was advertised at the Hull U.K. branch, Hull Daily Mail reports.

After a series of social media complaints from doughnut lovers pointing out what "KKK" meant, a Hull branch spokeswoman apologized in a statement and assured them that the advertisement was taken down.

“Krispy Kreme apologizes unreservedly for the inappropriate name of a customer promotion at one of our stores,” said the spokeswoman. “The promotion was never intended to cause offense. All material has been withdrawn, and an internal investigation is currently under way.”

Though Wednesday's activity does not have a new name, Krispy Kreme still will host students who are out of school at the branch on each day of the weeklong event.