Kristen Wiig to Star in, Executive Produce 'Imogene' for Maven Pictures

Kristen Wiig Bridesmaids Premiere 2011
Kevin Winter/Getty Images

WESTWOOD, CA - APRIL 28:  Co-producer, writer and actress Kristen Wiig attends the Premiere Of Universal Pictures' "Bridesmaids" at Mann Village Theatre on April 28, 2011 in Westwood, California.

"Cinema Verite's" Shari Springer Berman and Robert Pulcini will direct the film beginning in August.

Maven Pictures and Anonymous Content announced Tuesday that Bridesmaids star Kristen Wiig will star in Imogene as the title character.

Imogene, Wiig's passion project, centers on a moderately successful New York playwright who fakes a suicide attempt in order to win back her ex-boyfriend, only to be under the custory of her mother, a gambler. Imogene marks the first film for Celine Rattray and Trudie Styler's new production company Maven.

Production on the film is set to begin Aug. 8 in New York City.

Wiig, also a regular on NBC's late-night sketch show Saturday Night Live, will executive produce with Shari Springer Berman, screenwriter Michelle Morgan and Steve Golin. Alix Madigan will produce with Rattray and Styler. Berman and Robert Pulcini (Cinema Verite) will direct the film.

“We're incredibly grateful to be working with Kristen, Shari, Bob and the extraordinary team on Imogene, Maven's first feature project," said Rattray and Styler. "Imogene has every element we were looking for: strong writing, remarkable directing talent, a movie star we believe in, a New York setting, and commercial appeal. This exemplifies all the key elements of our vision for Maven's future slate."

Madigan and Golin developed the project and brought Berman and Pulcini on board to direct.

Rattray left her post as president of Mandalay Vision earlier this year to form Maven with Styler.