Krugman back at Columbia as senior vp


Jay Krugman is returning to Columbia Records as senior vp adult marketing.

Krugman -- who spent a decade with Columbia from 1986-96 -- will develop, oversee and execute marketing campaigns for the label's adult contemporary and heritage acts. He will be based in New York and report to Columbia senior vp marketing Barbara Jones.

He most recently ran his own independent marketing consultancy, where he worked with Brian Wilson (on the "Smile" project), the Eagles and Tony Bennett (for the current Columbia release "Duets: An American Classic").

Columbia general manager Tom Donnarumma said: "No one knows the adult music market better than Jay, and no one has a better sense of matching an artist with the widest possible target audience."

Before joining Columbia, Krugman worked for a decade as a recording engineer at the Record Plant in New York. He came aboard the label as director of East Coast marketing and soon was promoted to vp marketing.

In 1996, he moved to Arista Records as senior vp marketing. Three years later, he relocated to Los Angeles as senior vp domestic and international marketing at Capitol Records, where he oversaw the marketing campaign for "The Beatles 1."

In 2002, Krugman became senior vp catalog at EMI North America, where he led the marketing for the Rolling Stones' "Forty Licks." In 2003, he became senior vp DVD development at the company.