Kuwaiti Exhibitor Unveils High-End Cinema Brand Ahead of Saudi Launch

Cinescape Cinema Kuwait - H - 2018
Credit: KNCC

The revamped Cinescape brand will be rolled out across all its sites.

The Kuwait National Cinema Company has unveiled a new brand for Cinescape Cinemas, its Kuwait-based exhibition arm.

The revamped brand, which was launched to coincide with the opening of a new multiplex, will be rolled out across all Cinescape locations and comes as the exhibitor prepares to launch in the emerging cinema market of Saudi Arabia. 

"Kuwait National Cinema Company is making significant investment to enhance the moviegoing experience, with plans to increase the number of its cinemas to more than 105 across the whole of Kuwait by 2022," said KNCC business development manager Khaled Issam Al-Marzouq. "All of our theaters will be equipped with cutting-edge designs and technology for an innovative experience that exceeds visitors’ expectations. After all, Kuwait is the second-largest theatrical market in the region."

Earlier this year, Cinescape revealed that it was eyeing the nascent Saudi market for expansion and was in negotiations to open 27 screens in Riyadh, Jeddah and Damman by the fourth quarter. It joined a throng of exhibitors announcing their intentions to launch in the country since it dropped a 35-year ban on public cinemas in late 2017, including AMC, Vue, iPic and regional chain Vox.

So far, however, only AMC and Vox have opened screens, with the industry still facing considerable uncertainty about how the Saudi cinema business will be run following reports that it could install a single, government-controlled entity as the sole distributor of films.