Kylie Cosmetics Is Coming to Topshop
Kylie Jenner's sell-out products were previously only available direct-to-consumer.
Kylie Cosmetics is coming to a Topshop near you.
WWD reports that Kylie Jenner and the British retailer have struck a partnership to sell Kylie Cosmetics in seven high-performing U.S. Topshop stores during five-week holiday pop-ups, marking the first time the makeup mogul's coveted (and highly knocked-off) lip kits, shadow palettes and highlighters will be available at a third-party brick-and-mortar retail store. On Nov. 20, the brand will be shoppable at stores in Los Angeles, Atlanta, Houston, Las Vegas, Miami, Chicago and New York.
As part of the collaboration, Topshop will also sell 8 exclusive lip kit shades (sold in 2 packages, featuring 4 shades each). Topshop.com will not sell Kylie Cosmetics. Previously, Jenner's makeup line was only available direct-to-consumer on Jenner's website and at Kylie Cosmetics-operated pop-ups in New York and L.A.
Jenner had also previously stated that a flagship store was a long-term goal, however she has never revealed concrete plans for such a permanent brick-and-mortar shop.
Earlier this summer, it was reported that Kylie Cosmetics is on track to becoming a billion dollar brand by 2022. Not too shabby for a 20-year-old's first business venture.
My holiday pop-ups will open at 7 Topshop locations across the country, LA, NYC, Miami, Chicago, Houston, Las Vegas & Atlanta this November!— Kylie Jenner (@KylieJenner) November 2, 2017