Kylie Jenner to Launch Snapchat Series 'Ask Kylie'
The project will debut Aug. 12 as a companion series to her upcoming E! show 'Life of Kylie.'
One of Snapchat's most prolific users is getting her own show on the app.
Kylie Jenner is prepping the Aug. 12 launch of Ask Kylie on Snapchat Discover. The show, on which she will open up to fans about a variety of topics including her personal and professional life, is meant to serve as a companion series to her upcoming E! program Life of Kylie, which premieres Sunday. New episodes of Ask Kylie will be available every Saturday ahead of new episodes of Life of Kylie.
"We are thrilled to launch E!'s second Snapchat show with one of the biggest stars on the planet," E! Entertainment president Adam Stotsky said in a statement. "Kylie's fans are ravenous for more of her stories and it's an exciting opportunity to engage her fans in a unique way on a platform where we know they live and breathe."
Ask Kylie follows on the launch of E!-produced Snapchat show The Rundown, which recently expanded to become a twice-weekly program. The company says that recent episodes have averaged nearly 8 million viewers, approximately 75 percent of which are between the ages of 13-24.
Jenner, 19, is one of the most-followed people on Snapchat, and has a large social presence with more than 175 million followers across Snapchat, Instagram and Twitter. Each episode of Ask Kylie will show her discussing topics that her fans have previously asked about and will include appearances by sister Khloe Kardashian, friend Jordyn Woods and others.
Ask Kylie debuts Aug. 12 on Snapchat Discover. Life of Kylie premieres Sunday at 9 p.m. ET/PT on E! with back-to-back episodes.