Kylie Jenner Folds Lip Kit into New Cosmetics Line

KylieJennerCosmetics_IG - S 2016

KylieJennerCosmetics_IG - S 2016

The beauty empire building begins.

Late Thursday evening, Kylie Jenner revealed three new Valentine's Day shades for her highly sought after lip kits: Mary Jo K (a siren red named for her maternal grandmother), Koko K (a bubblegum pink bearing sister Khloe's nickname) and Posie K, a primrose shade. 

The new hues were revealed on her @lipkitbykylie Instagram account with the hashtags #ComingSuperSoon — and she wasn't kidding. The new shades went up for sale in the hours following, and have since sold out


Left to right: Mary Jo, Posie, Dolce, Candy, Koko, True Brown @kyliecosmetics #KYLIECOSMETICS

A photo posted by Kylie Cosmetics (@kyliecosmetics) on

But those fans that were a little late to the game and vying to check out the newest covetable shades, may have noticed that her previous Instagram handle, @lipkitbykylie, was out of commission as of this morning. On her own personal Instagram account, @kyliejenner, the 18-year-old tagged a new handle called @kyliecosmetics, which is the new home for all of her previous Lip Kit by Kylie content. 

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The new account, which was — in what seems to be a Jenner trend —posted without much notice or explanation, has us asking a lot of questions. When will the new cosmetics roll out? What kinds of products will she carry? Why not Kylie Kosmetics with a "k"? (No really, that one was served up on a golden platter.) 


All 6 shades now available on #KYLIECOSMETICS

A photo posted by Kylie Cosmetics (@kyliecosmetics) on

On the new Kylie Cosmetics website — which currently redirects to — Jenner wrote: "After two long years of dreaming about this, I am so excited to finally share my cosmetic secrets with you guys. Kylie Cosmetics® is a collection of products I created working with my amazing team in our lab to design the perfect ‘Kylie look’. I can’t wait to see how beautiful everyone is going to look. Use the hashtag #KylieCosmetics to share your photos with me."
Kan't wait.