Kylie Jenner Folds Lip Kit into New Cosmetics Line

Kylie Jenner

The beauty empire building begins.

Late Thursday evening, Kylie Jenner revealed three new Valentine's Day shades for her highly sought after lip kits: Mary Jo K (a siren red named for her maternal grandmother), Koko K (a bubblegum pink bearing sister Khloe's nickname) and Posie K, a primrose shade. 

The new hues were revealed on her @lipkitbykylie Instagram account with the hashtags #ComingSuperSoon — and she wasn't kidding. The new shades went up for sale in the hours following, and have since sold out


Left to right: Mary Jo, Posie, Dolce, Candy, Koko, True Brown @kyliecosmetics #KYLIECOSMETICS

A photo posted by Kylie Cosmetics (@kyliecosmetics) on

But those fans that were a little late to the game and vying to check out the newest covetable shades, may have noticed that her previous Instagram handle, @lipkitbykylie, was out of commission as of this morning. On her own personal Instagram account, @kyliejenner, the 18-year-old tagged a new handle called @kyliecosmetics, which is the new home for all of her previous Lip Kit by Kylie content. 

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The new account, which was — in what seems to be a Jenner trend —posted without much notice or explanation, has us asking a lot of questions. When will the new cosmetics roll out? What kinds of products will she carry? Why not Kylie Kosmetics with a "k"? (No really, that one was served up on a golden platter.) 


All 6 shades now available on #KYLIECOSMETICS

A photo posted by Kylie Cosmetics (@kyliecosmetics) on

On the new Kylie Cosmetics website — which currently redirects to — Jenner wrote: "After two long years of dreaming about this, I am so excited to finally share my cosmetic secrets with you guys. Kylie Cosmetics® is a collection of products I created working with my amazing team in our lab to design the perfect ‘Kylie look’. I can’t wait to see how beautiful everyone is going to look. Use the hashtag #KylieCosmetics to share your photos with me."
Kan't wait.