Debuting the Puma Fierce.
Not long after teasing fans with images from her photo shoot on Snapchat Friday afternoon, Kylie Jenner unveiled her first-ever campaign for Puma via Instagram on Sunday.
Jenner, who was photographed by Lauren Dukoff, sports the brand's new sneakers — the Puma Fierce — which the 18-year-old mogul describes as "a lightweight trainer with zero excuses." The kicks (retailing for $90) will drop April 1 at Puma retail stores and online. Knowing how quickly the youngest Kardashian/Jenner's LipKit sold out, we wouldn't be surprised if these shoes ended up crashing Puma's site and landing on Ebay for resale, too.
While brother-in-law Kanye West has yet to weigh in on Jenner's campaign, momager Kris Jenner has already taken to social media to praise her daughter's latest gig. "Wow @kyliejenner you look FIERCE," wrote mama Jenner. #ForeverFierce, you mean.
PUMA Fierce. A lightweight trainer with zero excuses. Dropping 4.1.16.
A photo posted by PUMA (@puma) on
