'La Traviata' performs well at cinemas

Arts Alliance sells more than 26,000 premium tickets

LONDON -- Arts Alliance Media declared its first season of showing opera and ballet releases in cinemas across Europe a success after more than 26,000 premium-priced tickets were sold for a performance of "La Traviata," which was recorded live at the Royal Opera House in Covent Garden.

The performance, which was transmitted live on June 30, was seen on 176 screens in Europe in countries from the U.K., Austria, Germany, Luxembourg and the Netherlands.

Arts Alliance said many territories sold out, some well in advance, and some cinema chains played the performance on more than one screen.

Howard Kiedaisch, CEO of Arts Alliance Media, said cinemagoers had embraced the chance to see live opera and ballet broadcast on cinema screens.

"The success of 'La Traviata' in cinemas just demonstrates the huge appetite people have for seeing these live shows, and that they are prepared to pay extra for what is, for many, the only way they will be able to see these first-class performances," Kiedaisch said.

"The feedback we have had from people is that it is worth every penny, and they want more."