LaCroix Flavor Face-Off: TV Writers Reveal Their Favorites
The majority of polled showrunners who admit to consuming the trashy-classy fizzy water say their staffers favor grapefruit, while coconut has its fans.
It may be 36 years old, but LaCroix's West Coast ubiquity is a relatively new thing.
The aluminum-clad seltzer from Wisconsin, sold in a variety of flavors, is a fixture on Ralphs endcaps, "best life" Instagrams and, yes, even in writers rooms. But which can do Hollywood's most in-demand scribes prefer? THR polled of the writer-producers on the annual list of TV's top 50 showrunners and the results were overwhelmingly in favor of pamplemousse — a flavor which, unlike the brand itself (it's "La CROY"), actually embraces correct French pronunciation.
A version of this story first appeared in the Oct. 4 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.