LaCroix Flavor Face-Off: TV Writers Reveal Their Favorites

Dave Benett/Getty Images; Kevin Mazur/WireImage; David Livingston/Getty Images
Peter Morgan, Issa Rae, Kenya Barris

The majority of polled showrunners who admit to consuming the trashy-classy fizzy water say their staffers favor grapefruit, while coconut has its fans.

It may be 36 years old, but LaCroix's West Coast ubiquity is a relatively new thing. 

The aluminum-clad seltzer from Wisconsin, sold in a variety of flavors, is a fixture on Ralphs endcaps, "best life" Instagrams and, yes, even in writers rooms. But which can do Hollywood's most in-demand scribes prefer? THR polled of the writer-producers on the annual list of TV's top 50 showrunners and the results were overwhelmingly in favor of pamplemousse — a flavor which, unlike the brand itself (it's "La CROY"), actually embraces correct French pronunciation.

A version of this story first appeared in the Oct. 4 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

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