Lady Gaga Sues Excite Worldwide Over Trademark Attempt

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The Nevada-based company is pursuing the pop star’s famous moniker, without her permission, to sell cosmetics and jewelry.

After losing her legal battle over an unofficial fan site earlier this week, Lady Gaga is filing a new complaint over her well-known alias.

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Stefani Germanotta sought legal action in response to Excite Worldwide LLC’s attempt to trademark the names “Lady Gaga” and “Lady Gaga LG” in association with their cosmetics and jewelry. According to the AP, the lawsuit states that the Nevada-based company applied for the trademarks without the singer’s permission, though the applications have not yet been approved.

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“Defendants are aware that their application will never be granted in the absence of the plaintiffs’ consent, which defendants have been told will never be given,” the suit says, as reported by the New York Post. “Nevertheless, defendants continue to try to ‘squat’ on plaintiffs’ rights… by filing frivolous applications.”
The suit seeks a court order to bar the company from filing applications relating to the singer’s likeness, as well as unspecified monetary damages.