Lady Gaga Unveils First Official Fragrance Promo for 'FAME'

Lady Gaga Fame Perfume Packaging - P 2012

Lady Gaga Fame Perfume Packaging - P 2012

The pop star will release the never-before-seen Black Eau De Parfum later this summer to coincide with her September Vogue cover.

Lady Gaga treated her legion of Twitter followers to the first official photo of her debut fragrance, just after fashion bloggers began circulating an unofficial image of the bottle on the web.

“Looks like photos of my perfume are being leaked,” Gaga tweeted, linking to the unofficial image. “Oh you fashion editors I could just crinkle my hands at you!”

The pop superstar followed up with an official promo for the fragrance, called FAME, which features an all black background to announce “the first ever black eau de parfum.” The scent was originally said to be named Monster and to include notes of semen and blood, but the new packaging reveals that FAME smells like “tears of the Belladonna.”

Crushed heart of tiger orchidea with a black veil of incense, pulverized apricot and the combinative essences of saffron and honey drops are all listed among the scent’s components. FAME is designed for women, but Gaga insists “a lot of my gay friends wear it” too.

Gaga will shill her new fragrance with an appropriately timed September Vogue cover – the mag’s biggest selling issue of the year. Louis Vuitton photographers Mert and Markus are said to have already shot the singer’s cover, which will mark the second time in two years that Gaga has graced the magazine with her presence.