Lamborghini's Centenario Roadster Starts at $2.4 Million

Courtesy of Lamborghini
Lamborghini Centenario Roadster

The Centenario, which was unveiled in Carmel Valley on Friday, was built in honor of founder Ferruccio Lamborghini's 100th birthday.

Following on the heels of the coupe version of the Centenario hypercar, Lamborghini on Friday showed its plein air successor, the Centenario Roadster, at The Quail, A Motorsports Gathering in Carmel Valley, Calif.

Both models, sold in limited editions of 20, have enormous starting prices — $1.9 million for the Coupe and $2.4 million for the Roadster.

The Centenario, created to commemorate founder Ferruccio Lamborghini's 100th birthday, is a must-have if your $400,000 Aventador just isn’t enough or if you need a his-and-hers matching set with the coupe.

The Centenario, based on the Aventador’s architecture, features a 770 horsepower V12 engine, a 0-60 mph time of 2.9 seconds and a top speed of 218 mph, perfect for a drive down Wilshire Boulevard in rush hour traffic.

For an extra $2 million, the Centenario owner gets bragging rights, membership to a club of 40, in addition to a Centenario-only exterior and interior design, along with a lot less weight and a lot more power.

For those seeking an even more elite experience, clients for a fee can specify their Centenario Roadster in almost any color and finish combination via Lamborghini’s Ad Personam personalization program — perfect for a town like Los Angeles where everyone wants something rare.

"Centenario Roadster has a presence unlike any other car in the world. If you see one, you will never forget that moment," Alessandro Farmeschi, chief operating officer of Automobili Lamborghini America, told The Hollywood Reporter. "In this way, this car is almost a celebrity by itself, and I believe that is one of the reasons why Hollywood stars like them so much."

Who’d want one in this town?

The Lamborghini Centenario Roadster is perfect for both showing off on a Sunday morning at the Coffee Bean in the Malibu Country Mart as well as driving the car to its limits though the canyons on Stunt Road. "I'm one of a very lucky few that got to drive the hardtop version of the Centenario — it is without question the best driving Lamborghini ever built." said Jonny Lieberman, MotorTrend’s senior features editor and host of Head 2 Head and Ignition. "I imagine a topless version would be that much more visceral."

How does someone procure one?

"Well, if someone in Hollywood wants one, and they haven’t already purchased one, they’re out of luck as all 20 examples sold out many moons ago," said Lieberman. "Only loyal Lamborghini owners with $2.4 million burning a hole in their pockets had the chance."

What to do since it's already sold out?

Wait to get one on the secondary market and expect to pay through the nose. A 2014 Lamborghini Veneno, one of only three ever built, went on the secondary market for almost $11 million, a massive jump from its original $4.8 million sticker price.