Lance Still appointed at Weinstein

Becomes exe vp promotions and integrated marketing

NEW YORK -- The Weinstein Co. has appointed Lance Still as executive vp promotions and integrated marketing.

Lance, who will report to COO Lee Solomon and executive vp business development John Semel, arrives at the company after eight years as executive vp, national promotions at New Line Cinema.

The Los Angeles-based exec will oversee global promotions, branded entertainment, consumer products, licensing, product integration and corporate sponsorships for Weinstein Co. and its genre label, Dimension Films.

"With great products like 'Project Runway,' and 'Nine,' I'm looking forward to generating new programs to promote our movies and TV shows and create value for our partners," said Still.

She began her career in promotions at Warner Consumer Products/DC Comics prior to New Line, where she worked on domestic theatrical and DVD campaigns for the "Lord of the Rings" trilogy and "Sex and the City."