Langley Fox Hemingway Stars in Lou & Grey's Debut Campaign

Courtesy of L S P R

The illustrator-model has partnered with the lifestyle brand for its spring/summer 2014 ads.

Artist and designer Langley Fox Hemingway (also the great-granddaughter of Ernest Hemingway) has been tapped as the face of Lou & Grey, the new lifestyle brand from LOFT, for its spring/summer 2014 ads.

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For the label's first campaign, Hemingway was styled by Vanessa Traina and shot on film by New York-based photographer Mark Borthwick in Sao Paulo, Brazil. The illustrator-model is seen posing in the brand's comfy, casual activewear, or rather, "living in them," according to a release. From texture-rich sweaters to striped dresses (priced between $29.50 and $79.50), the Lou & Grey collection offers slouchy silhouettes and soft fabrics in a neutral palette of heathered gray, black, white, cream and navy.

Lou & Grey can be found at its Westport, Conn., store, LOFT stores and at LOFT's website.

See the images from Hemingway's campaign below.