Langley Fox, Shiva Rose Toast Current/Elliot's First Brick-and-Mortar Store in Venice Beach

Courtesy of Current/Elliot
Langley Fox

The brand known for its Western aesthetic and cool denim opened its doors on Abbot Kinney Boulevard.

Abbot Kinney Boulevard is the subject of that timeless, old-vs.-new debate these days — neighborhood standbys have closed, glossy boutiques are on the rise. If Wednesday night was any indication, however, the next chapter of the street (at least its western corridor, where three parties were in full swing) is going to be sartorially inclined.

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Current/Elliott, the vintage sportswear brand known for its denim, was celebrating the opening of its first brick-and-mortar with a select group invited to shop before heading to a private dinner on the Gjelina rooftop. One salesperson noted that the clientele in the 1,500-square-foot space, outfitted with a white oak floor and brass light fixtures, seemed to be "very statuesque" and that was indeed true of the stylists, press and other guests who assembled, including Langley Fox, actress Katie Nehra, stylist Sam Traina, designer Nathan Bogle and interiors maven Brigette Romanek.

Shiva Rose held up a pair of leopard print jeans, and stylist Jessica de Ruiter — in the brand's wispy "Laurel Canyon" tee —  nodded in approval. "I thought I'd wear them with a black silky sweater, so it's a little less sexy," Rose explained. Jennifer Meyer was thumbing enthusiastically through the racks with a friend from her company. "We're looking at it all!" she exclaimed. "Everything is perfect."

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Next door, Vnyl, the subscription-based record store that eschews vowels, was having an acoustic show, and to the other side, Kit and Ace, the Canadian "technical cashmere" brand helmed by a Lululemon alumni, held a party under a large wooden A-frame with strings of lights. The result was swarms of people spilling out on to the sidewalks, sometimes unclear about where to find the entrance for their particular RSVP.

Current Elliott's guests were whisked from the brand's storefront to Gjelina in a 1964 Ford Mustang and a 1969 Mercury Monterey. Meanwhile, the crowd at Kit and Ace grew as the night went on. One HBO employee said she wasn't exactly sure how she'd gotten on the email list, but she was enjoying herself. The DJ, Morse Code, was loud; everyone drank champagne and Venice's own House Beer; and there was talk of Brody Jenner making an appearance, but the reality star never showed.

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One man named Benny, a media executive who has lived in the neighborhood for 15 years and is helping New York's Heather Tierney build a West Coast outpost of vegan hotspot The Butcher's Daughter, put the street's changing makeup this way: "Look, there were a lot of gangsters in Venice, but the gangsters all have families. And we get to a place where we don't need to fight for this terrain because we can all thrive together when things work. You take an economy when things are crushed down, you're going to have a war over small turf. But as things grow and progress and develop, there's a code, there's an ethic. That's what defines a neighborhood" (also the $4 Blue Star donuts, located on the same block, which people can't get enough of Instagramming these days).