L.A.'s Secret Designer to Celebs, VIP's and Artists is An Artist Himself
Blaine Halvorson's Madeworn line, founded in 2013, also has fans in Jude Law, Brad Pitt, Diane Keaton and Kanye West.
This story first appeared in the March 27 issue of The Hollywood Reporter magazine.
Founded in 2013, Blaine Halvorson's Madeworn line includes handmade men's and women's bags and shoes and seasonless clothing with the historical, romantic quality of, say, a prairie dweller's couture (from $420 for clothing to as much as $12,000 for a bag). The pared-down silhouettes of faded-but-luxe fabrics from the 1800s have caught the discerning eye of Brad Pitt, Jude Law, Diane Keaton and Kanye West. A leather skirt, for instance, is flared and gathered - and made of much distressed leather - so it's of the moment - and simultaneously of the past. Halvorson also makes a unique fragrance ("Smoke"), art, classic rock t shirts - if he's not crafting a shoe (all original and no two alike) for hours upon hours, he's cutting a jacket with special fabric he found in Japan. He treats fashion as art, and everything in his new environment on Fairfax - a compound, really - is something moody, aesthetic, a bit dark - and has a deep sense of beauty. "Every single garment," says Halvorson, 43,, "has some of my DNA in it. My ideal world is building something - something original." Pieces of his are also sold at Maxfield's on Melrose.
"Making stuff all day is my happiness," he adds, in the new 12,000-square-foot, appointment-only West Hollywood site showcasing wares (including perfume, furniture and rock T-shirts) alongside 8-foot-tall animals, an unusual outdoor garden (the scene of many A-list dinners) and a gallery. "My mind goes so fast, I spend my whole life trying to slow my brain down. The attention span of people has gone away. All this stuff I do is about slowing things down. In this place, people need to stop and see the beauty. But anyone can make an appointment even though this is essentially a private store. I just want them to have the time to see it all and take it all in. I don't consider myself a designer," he says, "more an artist, craftsperson and entrepreneur." When you see the environment he's created - not just the clothes - it's a world of wonder, and while you might not understand it - you totally get it.
Madeworn debuted at Maxfield in 2013.