'Last Mimzy' first in sales
EmptyAs the summer doldrums continue in terms of high-profile video releases, New Line Home Entertainment's family-friendly "The Last Mimzy" took the top spot on the national DVD sales chart for the week ending July 15, despite a boxoffice gross of just $21.5 million.
Paramount Home Entertainment's "Shooter," meanwhile, remained at the top of Home Media Magazine's video rental chart for the third consecutive week, while slipping to No. 2 on the Nielsen VideoScan First Alert sales chart. On the rental chart, "Mimzy" bowed at No. 3, with estimated rental earnings of $3.7 million. Paramount's "Black Snake Moan" remained at No. 2 its third week in stores, generating $4 million in rental revenue to bring its total rental take to $15.1 million, or 160% of its total theatrical gross.
Only one other new release debuted in the First Alert top 10: Warner Home Video's "The Astronaut Farmer," a drama starring Billy Bob Thornton as a renegade astronaut bent on building his own rocket, which grossed $11 million in theaters. The film entered the chart at No. 3, while debuting at No. 8 on the rental chart.
Meanwhile, BBC's "Planet Earth: The Complete Collection," released in late April, rose from No. 27 to No. 10, underscoring the growth in premium-priced DVD collections (the set retails for $80 on standard DVD and $100 on Blu-ray Disc and HD DVD).