'Last Song' tops daily boxoffice rankings
Miley Cyrus release fetches estimated $5.1 millionDisney's Miley Cyrus starrer "The Last Song" hit all the right notes in its first day of domestic release on Wednesday in fetching an estimated $5.1 million to top the daily boxoffice rankings.
With a base of support among the topliner's tween female fans, "Song" always figured to be front-loaded in its five-day opening run. But its first-day tally was a bit better than anticipated, suggesting cumulative boxoffice of $20 million or more through Sunday.
"The whole idea of opening on a Wednesday was to try to set ourselves apart from the competition," Disney distribution boss Chuck Viane said. "There are a lot of big pictures out there, and the only way to get noticed is to get out there and strut your stuff."
The midweek bow also gave "Song" a jump on the Easter frame. Many students will enjoy a stretched weekend, and that should pump up grosses through Friday.
Elsewhere this session, Warner Bros. bows 3D action fantasy "Clash of the Titans" on Thursday night, and Lionsgate debuts Tyler Perry's "Why Did I get Married Too?" on Friday.
Both are expected to open well, with "Titans" likely to ring up more than $60 million through Sunday, and "Married Too" targeting $25 million or more. So with "Song" scooping much of its boxoffice cream off the top prior to the weekend and a big sophomore session likely for Paramount-distributed "How to Train Your Dragon," the Cyrus pic will be unlikely to figure among the medal positions this weekend.
Based on a Nicholas Sparks novel, "Song" casts Cyrus as a rebellious teen sent to spend a summer with her estranged father, played by Greg Kinnear.