Latino YouTube Network MiTu Inks Televisa Deal
The deal gives Televisa a pipeline of digital talent and content
Televisa is expanding its digital repertoire with the help of MiTu, a digital media company for Latino audiences.
The companies have inked a multiyear, multiplatform deal that will see the Spanish-language producer using MiTu's digital experience and roster of YouTube talent to develop content and formats for online platforms. Televisa will also distribute MiTu's English- and Spanish-language content.
Televisa president Jose Antonio Baston said it was "strategically important to partner with MiTu," adding that the company is "thrilled to embrace MiTu's digital expertise and expand our content offerings across multiple platforms, including online digital video."
Added MiTu president Beatriz Acevedo: "The Televisa/MiTu partnership marks a new 'power couple' in town, as we work together to create compelling new content and break-out Latino stars that will resonate among today's English and Spanish-speaking millennials."
MiTu launched as a YouTube multichannel network in 2012 and has grown to 1,300 partner channels that, along with the MiTu operated channels, have nearly 43 million subscribers worldwide and more than 450 million monthly views. The company is backed by a number of digital media investors, including Maker Studios investor Upfront Ventures and Fullscreen investor The Chernin Group.