Lavalife Co-Founder Joins Canadian Dragon's Den

Bruce Croxon replaces W. Brett Wilson as he preps rival reality TV show.

TORONTO – Online dating site Lavalife co-founder Bruce Croxon has clicked with the Canadian Broadcasting Corp., as he joins the broadcaster’s Dragon’s Den cast next season.

Having managed to turn romance in money, Croxon will join the deal-making reality TV series after the CBC last week failed to keep long-time host W. Brett Wilson in the den after fumbling contract renewal talks.

"The contract re-negotiations were complicated. The key issues were my availability and the use of show branding to promote Dragons' Den deals,” Wilson said Monday after failing to re-up with the CBC.

“We were very, very close to a resolution. But we fell short for several reasons, but mostly we just ran out of time,” he added.

Wilson on Monday also hinted he may launch a rival TV show to compete with the popular CBC reality series.


Dragons' Den fans tell me constantly that they are craving true follow-up shows – not superficial snippets of information,” he said.


“I hope a national broadcaster will see merit in participating in such productions," he added.


Croxon will join fellow Dragons Arlene Dickinson, Robert Herjavec, Kevin O'Leary and Jim Treliving for the launch of the show’s sixth season, to bow next September.