Lebron James-Backed Firm Sells Sportcaster Comedy to Go90

Tug Coker and Tommy Dewey - H 2016
Courtesy of Warner Bros.

'Now We're Talking' stars Tommy Dewey and Tug Coker as quarterbacks who turn to sportcasting after their professional careers have ended.

A new series from LeBron James' Uninterrupted is set to debut this spring on Verizon's go90 mobile app. 

Now We're Talking comes from writers and executive producers Tommy Dewey (Casual) and Tug Coker (The Office), who also co-star as former professional quarterbacks trying to make career comebacks as sportscasters. The series will feature a number of cameos from real-life broadcasters and athletes in addition to a cast that includes Malcolm Barrett (Dear White People), Molly Ephraim (Last Man Standing), Fred Melamed (Casual), Kevin Bigley (Sirens) and Eamon Sheehan. 

Warner Bros. is producing the comedy through its Blue Ribbon Content digital studio. The studio led a $15.8 million investment into Uninterrupted — which James launched last year as a home for videos from athletes' perspectives — in December with an eye toward producing projects such as Talking for both social, online and traditional platforms. 

Talking marks the first original series that Uninterrupted is bringing to free, ad-supported go90 as part of a multiyear agreement to provide original series and exclusive athlete point-of-view videos. 

The project is being billed as a comedic look at the post-football relationship between former quarterbacks Tug Tanner (Coker) and Tommy Arondall (Dewey) as the former adversaries are forced to work together to find success on a new playing field. 

Production on Talking begins this week in Los Angeles. Joe Nussbaum (Awkward) is directing. Executive producing alongside Dewey and Coker are Uninterrupted CEO Maverick Carter and president Jamal Henderson, as well as Jennifer Gore (Too Late With Adam Carolla) and Nikki Kessler (Mind of Mencia).