LeBron James' SpringHill Signs First Look Deal With Universal Pictures

LeBron James (left) and Maverick Carter
George Pimentel/WireImage

LeBron James (left) and Maverick Carter

The pact comes as the two entities already have three projects in development.

The SpringHill Company, the banner run by LeBron James and Maverick Carter, has signed a first-look deal with Universal Pictures.

The pact, which has a four-year term, comes as the two entities already have three projects in development. Those include Untitled LeBron James Project, which is based on the book Shooting Stars by James and Buzz Bissinger and other events in James’ life; New Kid, based on the first graphic novel ever to win the Newbery Medal, by Jerry Craft; and Catch the Wave, based on an original pitch by Ali Kinney.

“LeBron, Maverick and the team at SpringHill are content creators with a purpose, and we’re excited to partner with filmmakers who challenge us to tell stories that move culture forward,” said Universal Filmed Entertainment Group chairman Donna Langley in a statement. “SpringHill’s projects are compelling, entertaining, inspiring and aim to start important conversations, which we need now more than ever. We’re already partnering with LeBron and Maverick on some exciting projects in active development, with more to come, and we look forward to leveraging our resources across the NBCU portfolio to amplify those titles and bring important voices like SpringHill to a global audience.”

Stated Carter, “The SpringHill Company’s purpose is to empower greatness in every individual. With Universal, we’re aligned in making sure socially conscious and purposeful elements are felt in all of our stories, whether it’s a drama, comedy, family or even a horror film. In the same spirit, this partnership allows us to empower creators to tell the stories important to them and culture on the studio projects in the film space. Universal has been an incredibly collaborative thought partner from vision to execution and it’s clear they value championing and telling diverse stories. We’re proud to be partnering with a studio that makes telling diverse stories a mandate and not an option."