LeBron James' SpringHill Taps Krystyn Price-Harrell as Talent Relations Head (Exclusive)

The former Complex Networks exec will work with artists at the NBA star's new empowerment-focused media producer.

NBA superstar LeBron James' expanding entertainment and consumer products firm SpringHill Company has hired Krystyn Price-Harrell as senior director of artist management.

In her new role, Price-Harrell will be working with athletes and artists that partner with SpringHill, which combines James' SpringHill Entertainment and two other firms, consumer products firm Uninterrupted and brand agency The Robot Company.

That includes musicians, directors, producers, actors, writers and influencers that SpringHill collaborates with as Price-Harrell reports to CMO Paul Rivera and works with the company's production and creative teams. Most recently, she worked at Complex Networks as director of talent relations.

While at the male-focused youth media company for three years, Price-Harrell booked talent across Complex Networks' portfolio of brands and video franchises, including the series Hot Ones and Sneaker Shopping, and for the ComplexCon convention.

Price-Harrell launched her career as a celebrity talent coordinator at VH1’s Big Morning Buzz LIVE, before becoming a talent booker at ABC’s FABLife and then an associate celebrity producer for Fox’s The Real.

SpringHill has Maverick Carter as CEO and James as chairman of the board. The media group's content slate includes Graduate Together, Space Jam: A New Legacy, NBC’s primetime game show The Wall, Self Made: Inspired by the Life of Madam C.J. Walker for Netflix and the docuseries I Promise.

SpringHill recently received a $100 million strategic investment from Elisabeth Murdoch, Jane Featherstone and Stacey Snider's production company Sister, Guggenheim Investments, The University of California's UC Investments and private equity firm SC.Holdings.

Sister is the only non-financial backer, becoming a strategic partner for SpringHill with the ambition to identify projects over time that the firms can work on together. SpringHill Entertainment also signed a two-year overall deal with the Disney Television Studios unit to develop scripted TV projects for all platforms.