Lee Rierson Named COO of Shine America

The appointment of the former Reveille executive comes as the company has undertaken a restructuring in the wake of combining Reveille, Shine Americas and Shine USA.

Lee Rierson has been named COO of Shine America responsible for corporate and strategic operations, physical production studios, business and legal affairs, human resources and labor relations across all labels and business units.

Rierson has been at the company since 2006 serving as managing director and head or worldwide business and operations for Reveille, Ben Silverman’s company that was acquired by Shine four years ago. He also served as a vp of business affairs at ABC and practiced law at multiple white show law firms including Proskauer Rose.

Rierson will report to Shine America CEO Carl Fennessy.

Shine America – part of Elisabeth Murdoch's Shine Group – has undergone a corporate restructuring since combining its three businesses (Reveille, Shine Americas and Shine USA) and earlier this year saw the exit of longtime Shine USA executive Emiliano Calemzuk.

The company has ramped up its scripted and unscripted production; it produces the Naomi Campbell headlined series The Face to Oxygen, has sold Gordon Ramsay's MasterChef format to multiple countries including China and is in production on a flurry of online series for MSN, Yahoo! and YouTube premium channels.

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